SPAIN – Vichy Catalán has become the first Spanish natural water producer to market its products in beverage aluminium cans for the Iberian drinks sector.
One of the country’s best-known water producers, Vichy Catalán is packaging its natural mineral water – Vichy Catalán Genuina - and a new lemon-flavoured mineral water product Vichy Catalán Limón , in standard format 33cl beverage cans produced by Ball Packaging Europe at its plant in La Ciotat, France
Vichy Catalán says that by marketing the traditional brand in modern packaging, it hopes to attract more young consumers with cosmopolitan and healthy lifestyles in the 16 to 35 age group. Besides Spain, Vichy Catalán is distributed in 35 other countries on five continents.
“Vichy Catalán products are where nature and people come together. Natural mineral water in cans is an ideal fit for our corporate philosophy, which is wholly committed to the health and wellbeing of consumers,” said Toni Renart, Operations Manager at Vichy Catalán.
According to Myriam Galmés -Sales Manager Spain, Portugal & Italy at Ball Packaging Europe – beverage cans are very suitable for drink products such as mineral water.
“Vichy Catalán has a highly capable partner in Ball Packaging Europe. Ball has many years of experience in packaging sensitive products like mineral water in beverage cans,” said Myriam Galmés, Sales Manager Spain, Portugal & Italy at Ball Packaging Europe. The standard format 33 cl aluminum cans are produced at Ball’s plant in La Ciotat, France.
“Beverage cans keep their contents cool and fresh for a long time, they are unbreakable and they are very light in weight, making them the ideal container for products designed to provide refreshment any place and any time,” explained Galmés.
“They also have an image as a cool, lifestyle packaging choice, giving traditional brands and products a means of reaching young consumers,” she added.