BELGIUM – Increased competition in the lubricants market has urged Wolf to be more inspired and inventive than ever to establish a unique position for its Champion and Wolf brands through impactful packaging design.
An international lubricants company and rare ‘pure player’, pouring all its energy and dedication into lubricants, Wolf focuses on meeting the diverse needs and requirements of customers with high quality, technology enhanced lubricants.
To establish a unique position for its Champion and Wolf brands in the competitive market, Wolf has been pushing itself to be more innovative. And it shows in everything Wolf does, from the design of its logo and product packaging, to its fresh and distinctive identity, to the tools and support provided to distributors.
One of the key parts of this international rebranding exercise was the development of product packaging in line with the new identity of the brands. Wolf’s internal teams worked hand-in-hand with Smidesign and RPC to develop modern user-friendly cans that reflect the style of the brands.
A lot of effort was spent to obtain the sharp edges of the bottle which gives it a trendy look and the use of metallic bronze, silver and purple, which work in perfect combination with the labels.
By adding an additional grip handle on the side of the bottle, the range becomes very user friendly as it allows extra support during the emptying of the bottle.
The new range contains WOLF II in 1L, 4L and 5L in black/blue and CHAMPION II in 1L, 4L and 5L, each one available in silver-gray, bronze and purple.
Extra mica (30%) was added, while in a standard bottle this component represents barely 10%. This ensures a shiny effect. Although the extra addition of mica has not simplified the production process, the result is an eye-catching bottle.
The new range has been manufactured by RPC Gent since July.