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Extreme laser cutting in a stylish Christmas card

Extreme laser cutting in a stylish Christmas card, Iggesund Paperboard, packaging, Asia, Sweden
Iggesund Paperboard has outdone itself again with its corporate Christmas card for this year.

Iggesund Paperboard has a tradition of creating intricate Christmas cards that demonstrate and, in the best cases, stretch the limits of what can be achieved with Invercote as the base material.

This year’s Christmas card from Iggesund Paperboard has all the requirements to be a classic that many people will keep for a long time.

The motif is a starry sky featuring both reindeer and celestial objects done in an extremely fine laser cut, complemented with several foils and then printed in three PMS inks.

The tabs attaching the laser-cut sections to the rest of the card are so fine that they are hard to see, and the card is only able to stay in one piece thanks to Invercote’s superior tear strength. The card is made of Invercote Creato 350 g/m2.

“We want to produce more than a Christmas card, we want designers to challenge Invercote and give us something that reflects its essence,” explains Carlo Einarsson, Director Market Communications at Iggesund Paperboard.Extreme laser cutting in a stylish Christmas card, Iggesund Paperboard, packaging, Asia, Sweden

This year’s card was designed and implemented by the Netherland’s van Heertum Design agency, which has made a name for itself by not flinching from design commissions that demand both complex printing and intricate finishing.

Frans van Heertum, founder of van Heertum Design and winner of a number of awards for sophisticated printing projects, has done large, advanced projects a number of times using Invercote as the base material. One recent project is his contribution to Iggesund’s Black Box Project, in which he printed a series of cards. Each paperboard sheet was printed using three different techniques and more than 30 inks and varnishes. The printed sheets then passed through various finishing stages a total of 14 times.

“I take on these projects because I want to know how far the material can be pushed,” says van Heertum.

The agency was assisted by a group of Dutch suppliers, such as the printers Drukkerij Tielen, Boxtel, and the foil printers Hensen Foliedrukkers, Oirschot, using foil supplied by Leonhard Kurz Benelux of Nijmegen. The characteristic laser cutting was done by Point to Paper, Waalwijk.



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