HONG KONG – Toblerone has launched its Variety Gift Box 246g exclusively at Nuance-Watson (HK), about a month ahead of other duty-free locations in the Asia Pacific region.
Travel retailer Nuance-Watson (HK) and Kraft Foods World Travel Retail have partnered to offer a Toblerone exclusive at Hong Kong International airport (HKIA)’s The Plaza and The Atrium stores.
Housed in the brand’s traditional signature triangular-shaped gold packaging, the new Toblerone Variety Gift Box 246g contains 28 pieces of individually-wrapped milk, dark and white pralines, bringing together four delicious chocolate flavors, including ‘Snowtop’, a praline resembling a snow-covered peak made from a delicious combination of white and milk chocolate with honey and almond nougat, previously unavailable in the travel retail sector.
Nuance-Watson (HK) general manager general merchandise, boutiques and specialties Clarice Au said: “As they have always been very attractively priced, confectionery items at HKIA continue to command a high portion of purchases among those wishing to give gifts.
“Since eye-catching visual packaging is essential in stimulating purchases within this category, we are delighted that NWHK will be the first travel retailer in Asia to showcase this latest elegant travel-retail gift box from Toblerone.”