AllPack 2016

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Clever candy packaging for jelly beans

Clever candy packaging for jelly beans, Jelly Belly Candy Company, packaging, Asia, US
US –
Jelly Belly Candy Company has introduced a delicious new line of jelly beans inspired by Snapple Juice Drinks in a clever new candy package.

The Jelly Belly Snapple Mix features five sweet and tangy flavours now available in miniature bottles: Fruit Punch, Mango madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry.

The new Jelly Belly Snapple Bottles are modelled after the real Snapple Juice Drink bottles, but in miniature size, making it perfect for party favors, snacks and conveniently-sized for pockets and purses.

"Jelly Belly sought to capture the essence of popular Snapple flavors in a jelly bean with the Jelly Belly Snapple Mix," says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. "We used the flavors and juices found in Snapple juice drinks, so the flavor is noticeably true to life."

In addition to the new 1.65-oz. Jelly Belly Snapple Bottle, Jelly Belly Snapple Mix is also available in several size packages, including a handy 3.1-oz. bag, 6.5-oz. bag and 4.5-oz. box.


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