THE ultimate illustrated guide to current trends inJapan’s US$59.4 billion product packaging market
An analysis of the very latest trends in the Japanese Packaging market, this report is more than just a photo-study of more than 200 exquisitely designed packages - it is an analysis of the latest in Japanese cutting-edge technological packaging solutions, going behind the classic visual graphic elements to analyze material construction, sustainability, market requirement and the main drivers and motivation behind product packaging in Japan.
This report examines the drivers of technology with an in-depth study into the impact and pressures on produst packaging of :
- Japanese culture on consumer expectations
- A rapidly ageing populationin in which 25% are over 65
- A changing retail landscape the expansion of smaller convenience stores demanding reduced shelf footprint but more frequent deliveries
- The world's strictest environmental and Circular Economy regulations driving the sustainability innovation.
CHANGING CONSUMER LANDSCAPE
With more than a quarter of the population now aged over 65 and an alarmingly fast declining birth rate, the requrements of the Japanese market are putting pressure on the product packaging sector to innovate to deliver new senior-friendly soultions.
Industry has deployed Universal Design (UD) solutions to solve the problems of accessibility and address the needs of this changing market dynamic: easy-to-read, easy-to-open, easy-to-use and easy-to-close packs address the problems of ageing - failing eyesight, arthritis. Single portion and portion-segmented ready-meal packs cater for a corresponding rapid increase in the number of elderly single-person households.
Japan’s Environmental Legislation is the most stringent in the world. Circular Economy legislation has been in force for more than 20 years, requiring householders to deconstruct packaging to be disposed of in up to 12 separate trash bags. The packaging industry has embraced this Zero Waste strategy by developing easy-to-separate packaging structures for even the most common retail packs.
Meanwhile Japan’s Extended Producer Responsibility regulations, requires manufacturers to pay a per-kilo fee on ex-factory packaging material shipments. As a result the pressure has been to light-weight containers well below anything seen in other markets. The combined impact has been that Japan’s industry now boasts the highest recycled packaging rates in the world:
The technical innovations prompted by the changing consumer landscape and the need for compliance have resulted in industry using less materials to deliver more value. Quite literally, Less is More.
Zen & The Technology of Japanese Packaging Design 2012-14 examines the impact of these issues, with photographs, charts and more than 200 real life examples of packaging already in the marketplace.
LESSONS FROM THE TSUNAMI
The 2011 earthquake, tsunami and nuclear disaster impacted the entire country - not just the East Coast. Tokyo experienced its first food shortages since the end of WWII – not due to lack of food, but because of shortages of packaging to perserve and transport it as the supply chain was put under strain.
In the emergency zones, it was found that some every day packaging formats actually impeded relief efforts, yet other formats contributed significantly and had surprising secondary uses in emergency situations.
Zen & The Technology of Japanese Packaging Design 2012-14 analyses the role packaging plays in disaster and emergency relief situations and offers solutions suggested by the Japanese experience.