Menu
RSS

AllPack 2016

Bosch Packaging Banner VerticalFood EN 744x56

Packaging Design

Zen & the Technology of Japanese packaging: Women to the fore

Woman shopping at a supermarket in Tokyo
JAPAN –
In the last of our third-part series of packaging in Japan, Stuart Hoggard examines the key role women play in the way Japanese packaging is designed today.

US coffee brand gets new twist on a classic packaging design

French Market Coffee new packaging design by Crown
US -
Customers of French Market Coffee have always associated the brand with its signature red coffee can, which harkens back to the company’s original Coffee and Chicory label introduced in the late nineteenth century. Recently, the brand owner decided to refresh its packaging, bringing new life to the classic can design.

Rhubarb Gin with a regal packaging design

Victoria’s Rhubarb Gin
UK –
The packaging design for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin, is a sophisticated tale of the spirit’s royal background.

Food and beverage packaging design trends in 2014

Fruit Tonic in Tetra Pak
GLOBAL –
Today’s consumers are increasingly busy, health-conscious, and looking for products that are tailored to their needs, engage them, are sustainable and safe, according to the new ‘Food & Beverage Packaging Trend report’ by Tetra Pak.

Insight Packaging Japan Tour lifts the lid on Japanese packaging

Japan-supermarket-smallboy
TOKYO - To provide a unique insight into Japan's US$77 billion packaging industry, the TOKYO PACK 2014 management is offering a one-day orientation program designed to help foreign visitors gain the maximum benefit from their visit to TOKYO PACK.

Evoking Japanese traditional styles for minimalist premium packaging design

Energi Kirin Cider
JAPAN –
Engaged to develop the brand identity and packaging for a premium range of ciders from Kirin, one design agency has created a design based on traditional Japanese calligraphy and watercolour art styles.

New Japanese RTD tea product in bamboo-shaped bottle

suntory Iyemon tokucha a
JAPAN –
Suntory Beverage and Food Limited (SBF) will launch a new ready-to-drink tea product in Japan that helps “to reduce body fat”, and has chosen a packaging design that communicates the product’s health benefits.

Takara uses UV released OP varnish to win Japanese label printing award

takara pac tuki no shizuku label
JAPAN –
Takara Pac Ltd recently won the “Supporter's Association of Chairman's Award” at the Japan Federation of Label Printing Industries (JFLP)'s22nd Seal and Label Contest in recognition of its labelling expertise in the production of the “Tuki No Shizuku” (Japanese for “moon dew”) label.

Japanese cosmetics launches with special packaging effects

dupont_aquagirla
JAPAN -
Japanese beauty line Aquagirl Cosmetics has launched its ‘Brightup Foundation’ in packaging that uses a special overmolding technology for an intriguing visual effect.

Zen & The Technology of Packaging Design in Japan

Zen-&-the-technology of-Japanese-Packaging-cover

Illustrated Analysis & Commentary
Author: Stuart Hoggard

Page Size: A4
Extent: 180 pp
Images: 200 +
Format: Pdf download only
File size: 5.6 mb
Retail Price: US$595
Pre Publication DISCOUNT - Save 20% US$476

PRE ORDER NOW CONTACT: This email address is being protected from spambots. You need JavaScript enabled to view it.

THE ultimate illustrated guide to current trends in the world’s most advanced packaging market. 
The very latest in Japanese Packaging Design in the market, this report is more than just a photo-study of more than 200 exquisitely designed packages - it is an analysis of the latest in Japanese cutting-edge technological packaging solutions, going behind the classic visual graphic elements to analyze material construction, sustainability, market requirement and the main driver and motivation behind the development of each individual package.

Zen & The Technology of Packaging Design in Japan

THE ultimate illustrated guide to current trends in the world’s most advanced packaging market.


llustrated Analysis & Commentary
Author: Stuart Hoggard

Page Size: A4
Extent: 180 pp
Images: 200 +

DESCRIPTION

THE ultimate illustrated guide to current trends inJapan’s US$59.4 billion product packaging market
An analysis of the very latest trends in the Japanese Packaging market, this report is more than just a photo-study of more than 200 exquisitely designed packages - it is an analysis of the latest in Japanese cutting-edge technological packaging solutions, going behind the classic visual graphic elements to analyze material construction, sustainability, market requirement and the main drivers and motivation behind product packaging in Japan.

This report examines the drivers of technology with an in-depth study into the impact and pressures on produst packaging of :

  • Japanese culture on consumer expectations
  • A rapidly ageing populationin in which 25% are over 65
  • A changing retail landscape the expansion of smaller convenience stores demanding reduced shelf footprint but more frequent deliveries
  • The world's strictest environmental and Circular Economy regulations driving the sustainability innovation.

CHANGING CONSUMER LANDSCAPE
With more than a quarter of the population now aged over 65 and an alarmingly fast declining birth rate, the requrements of the Japanese market are putting pressure on the product packaging sector to innovate to deliver new senior-friendly soultions.
Industry has deployed Universal Design (UD) solutions to solve the problems of accessibility and address the needs of this changing market dynamic: easy-to-read, easy-to-open, easy-to-use and easy-to-close packs address the problems of ageing - failing eyesight, arthritis. Single portion and portion-segmented ready-meal packs cater for a corresponding rapid increase in the number of elderly single-person households.

ENVIRONMENTAL PRESSURE
Japan’s Environmental Legislation is the most stringent in the world. Circular Economy legislation has been in force for more than 20 years, requiring householders to deconstruct packaging to be disposed of in up to 12 separate trash bags. The packaging industry has embraced this Zero Waste strategy by developing easy-to-separate packaging structures for even the most common retail packs.
Meanwhile Japan’s Extended Producer Responsibility regulations, requires manufacturers to pay a per-kilo fee on ex-factory packaging material shipments. As a result the pressure has been to light-weight containers well below anything seen in other markets. The combined impact has been that Japan’s industry now boasts the highest recycled packaging rates in the world:
The technical innovations prompted by the changing consumer landscape and the need for compliance have resulted in industry using less materials to deliver more value. Quite literally, Less is More.
Zen & The Technology of Japanese Packaging Design 2012-14 examines the impact of these issues, with photographs, charts and more than 200 real life examples of packaging already in the marketplace.

LESSONS FROM THE TSUNAMI
The 2011 earthquake, tsunami and nuclear disaster impacted the entire country - not just the East Coast. Tokyo experienced its first food shortages since the end of WWII – not due to lack of food, but because of shortages of packaging to perserve and transport it as the supply chain was put under strain.
In the emergency zones, it was found that some every day packaging formats actually impeded relief efforts, yet other formats contributed significantly and had surprising secondary uses in emergency situations.
Zen & The Technology of Japanese Packaging Design 2012-14 analyses the role packaging plays in disaster and emergency relief situations and offers solutions suggested by the Japanese experience.