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Muesli delivery service goes for creative yet practical packaging design

UK - Yoosli.com, a new online service that enables customers to create their own muesli mix, launched this month with a brand image enforced by packaging design that is both humorous and practical.

Swedish company acquires Singapore disposable food and beverage packaging firm

Loxley to sell Vietnamese packaging and printing products in Thailand

Henkel eyes Indonesian beauty care products market

Sharing Coke concept can prototype VIDEO not a product launched in Singapore

Crown continues expansion of Southeast Asia operations

China’s plastic bag ban needs better enforcement

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Business & Finance

Swedish company acquires Singapore disposable food and beverage packaging firm

SINGAPORE – Swedish takeaway packaging and table setting items company Duni is acquiring the assets & business of Song Seng Associates Pte Ltd, a m...

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Compliance

China grants champagne geographical indication protected status

CHINA – The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has granted protected status in China to the drinks catego...

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Sustainability Matters

China’s plastic bag ban needs better enforcement

CHINA – In the five years following China’s implementation of a ban on ultra-thin plastic shopping bags, consumption of such packaging has reduced by a...

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Branding & Retail

Henkel eyes Indonesian beauty care products market

INDONESIA – German adhesive company Henkel is shifting its focus and looking to tap into the growing beauty care products market in Indonesia.

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Asia's Largest Packaging Network!

Graphic & Structural Design

Muesli delivery service goes for creative yet practical packaging design

UK - Yoosli.com, a new online service that enables customers to create their own muesli mix, launched this month with a brand image enforced by packaging design that is both humorous and practical.

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Material & Innovation

New insulated label pack performs dual functions

UK - IPS (Intelligent Packaging Solutions) has launched a new label innovation with a unique design that provides protection against hot products and offers greater convenience for consumers.

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Industry Trends

Flavoured milk to spur Asian dairy industry growth

GLOBAL - New research from Tetra Pak forecasts that flavoured milk consumption will grow at more than double the rate of white milk globally between 2012 and 2015.

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Events

interpack 2014 now open for exhibitor registrations

GERMANY – Companies can now register for interpack 2014, which is taking place at the Düsseldorf exhibition grounds from 8 to 14 May 2014.

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Packaging Technology

Package Converting

Perceived cost barriers to improving product safety unfounded - global study

GLOBAL - Perceived cost barriers to improving product safety are unfounded, according to new independent global research which suggests that escalating consumer demand coupled with substantial annual r...

Package Printing

Epson launches SurePress in Asia

ASIA - Digital imaging and printing solutions provider Seiko Epson Corporation has launched its Epson SurePress L-4033A digital press in Asia outside of Japan.

Installations

HBD Packaging aims for 122% turnover growth by 2016

INDIA – Local packaging converter HBD Packaging has invested in pre-owned printing kit to meet its target of achieving a turnover of US$17.7 million (Rs 100 crore) by 2016.

Tag & Label

Travtec unveils all-in-one track & trace pharmaceutical packaging solution

UK – A comprehensive anti-counterfeiting solutions for drug packaging, Travtec’s Pharmacarton Lite Coding Station helps pharmaceutical companies meet current and upcoming global track-and-trace regulat...

Packaging 302: Extending Packaging Design Technology

Details: Published on Sunday, 22 November 2009 10:41

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The growing grey market is challenging Packaging designers to develop barrier-free inclusive packaging yet retain cost-efficiencies.
This course introduces the Universal Design (UD) challenge to develop packaging that is easy to open, close, store & understand.

Packaging 302: Extending Packaging Design Technology
Level: Intermediate/Advanced	Duration: 1 Day
Who Should Attend? Packaging Brand Managers, Technologists and Structural Designers planning a product launch
Objectives: To provide an introduction to techniques to make packaging more accessible to new growing market groups: the elderly, disabled or young, while enhancing existing target markets with convenience features	Outcomes: Students will have an understanding of the difficulties Packaging presents to these new consumer segments and how to integrate solutions.
*Course Content:*
Introduction to UD What is UD? Why is important? The financial case for UD How UD can Extend Market Reach Redefining Conventional Market Segments: Grey, Disabled, Young Quantifying the Market Examples of UD In Daily Life/ In the High-street/ In Packaging	Integrating UD into the Existing Workflow Re-thinking the Design Process: Product Identification - marking Portability, Storage, Ease of Opening, Closing & Re-packing Ease of Use Instructions for Use Sorting & Package Disposal The ISO Standard for UD - What is it?
The UD Checklist 20 Questions to Ask at the packaging concept planning stage What it the bottom-line benefit? Grey consumers never buy a product because of a UD feature - Buy they certainly DON’T buy those without! How to meet latent consumer expectations